The system we build for ourselves. Available to rent later.
If you run several clients or several brands, most of the work isn't the work: it's knowing which client has which rule, which tone, what's pending, and who approved it. The App holds that together.
The problem
- 01Every client's material lives somewhere else: a folder, an inbox, a chat, someone's head.
- 02AI content is fast, but each client needs a different voice, and somebody has to approve it.
- 03What went out is hard to reconstruct afterwards: who wrote it, who released it, which version.
What it does
One place per client: documents, access, decisions, deadlines.
A recorded tone of voice and blocklist per client. That's what the agent gets.
What's pending, with whom, since when. Not in a separate project tool.
Nothing goes out without human approval. Approval binds one exact version.
The client sees in too: what's done, what's waiting on them, how many hours the system gave back.
Where it stands
It runs on our own company, with live client work. That isn't a marketing line: if it isn't good enough for us, we won't sell it to anyone else. Public launch in 2027.
We're looking for design partners
3 placesNot sign-ups. We want to shape the system together with three agencies or marketers running several brands.
I'm up for a thirty-minute conversation about the system each month.
hello@kriet.huYour address stays yours: no newsletter, no list.